HP: 360° Security // The Better Perspective

Tactical campaign delivered on behalf of HP Enterprise Security Services.

Created a distinctive and ownable category name, and graphic treatment with the focus and flexibility to positon HP ESS as the leader in Enterprise Security Solutions. We developed an approach that can be extended across tactical deliverables and communications, for multiple security offerings. The campaign had to remain within the established HP corporate brand identity.

/ Category Symbol and Tagline

/ Visual Identity System

/ 360° Security Media

/ Online Tactics - end-user, reseller emails, landing pages, CTA website